How To Sell Your Home Fast
Do you often wonder why one house can have dozens of viewings in it’s first week on the market and another, similar one seems to be left with no attention?
This isn’t a coincidence, or luck or bad timing.
The reason is that there are specific things you can do to sell your home fast and not leave money on the table.
It’s really a question of readiness – the houses being sold quickly are more well prepared.
Here are some quick sell tips to make sure your house reaches that contract as soon as possible.
1. Get Professional Help
Yes, this sounds obvious and like we’re plugging our services. But you are not a home selling expert or professional.
The idea that you can jump into a profession that is decades old and master it so quickly that your home is going to sell in days is not going to happen.
You want people who have proven systems, contacts and have been around the block to be selling your home – otherwise there is absolutely no chance you can sell it quickly (or if you do, you’ll leave lots of money on the table).
Good Agents come with plug and play systems, massive databases of buyers and know the exact process to sell your home quickly – because they’ve done it before.
It’s hard enough to sell your home by yourself (80% of people who try, fail) – never mind the fact that you’re looking to sell it quickly.
Do yourself a favour: get professional help. Not just an Agent but an entire ‘Home Selling Team’ who’ll take care of all the parts of selling a home for you.
That is how you sell quickly – be delegating the tasks and work involved to an entire team of professionals.
2. Play The Role Of A Buyer
Observe your house in the eyes of a potential customer. Is there anything you see that makes you think “This is good, but it looks like they’re still working on that…”?
Ask your friends or neighbours to do the same if necessary.
To sell your home quickly, the first impression of buyers is hugely important. They have to be convinced that they’ve found their home – and be so sure that they’re willing to act quickly, so they don’t lose it.
So your home must be immaculate, well staged and look ready to move into. If it’s not ready to move, then buyers won’t be ready to buy for a while.
This comes back to the concept of being prepared that we talked about. Get your home prepared for sale and it will sell faster.
3. Strong (Online) Advertising
We wrote a whole article about the Top 5 Modern Home Selling Advertising Techniques.
Advertising is crucial to selling your home quickly and you better be up-to-date with online techniques as almost all buyers now consult the internet while looking for a place.
The internet now offers the opportunity to reach thousands of potential buyers in seconds. You can set up an ad and have it shown to over 5,000 in just a few hours.
However, there is also the potential to waste a lot of money doing it incorrectly and showing your home to the wrong kind of audience.
Which brings us back to the first point – unless you are an online marketing expert, you should hire someone who knows what they’re doing.
Quick selling houses are the result of excellent marketing skills. If your home can’t be found online, you have close to 0% chance of selling it quickly.
4. Offer Incentives And Negotiate Hard
When it’s time to take any means necessary, start negotiating extra perks to your buyers to lure them even more.
A closing-cost help, for example, would motivate the buyers to speed up the decision to buying your house. This is where you agree to ‘refund’ or ‘rebate’ some of their closing costs after the sale.
In addition to this, you should find out who the interested and serious buyers are – and have a discussion with them about what’s holding them back and what you can do to help them make a decision more quickly.
This is what many sales people are trained to do and one of the key elements of negotiation.
Other – different kinds of incentives you can offer that work well are:
1. Open house prizes
These work particular well with online ads (see point 3). This could be a prize draw or something for attending the open house. Running these on social media works very well.
2. Offer a faster close
For buyers looking to move quickly, offer than a quicker closing period of 30 days – or even less. This can work to get them over the finish line
3. A Home Inspection Report
So buyers don’t need to do their own – and they can also see you are prepared and serious about selling. If you remove obstacles like this, it makes selling your home faster more possible.
In Conclusion – How To Sell Your Home Fast
Some would tell you that selling your home fast happens by luck.
Though this can happen, waiting for luck will do nothing to speed up the process.
Preparation, preparation, and preparation is how you ensure a quick sell.
If you follow the key pieces of advise we outlined above then we have no doubt that you’ll also be able to sell your home quickly.